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Silverstone equipped with EPoS solution from Gardiff Epos and ICRTouch

Partner Name: Gardiff Epos
Area: Nationwide
Contact: 0845 0600 406
Web: www.gardiff.com

The Customer - Silverstone

Silverstone is the first post World War II racetrack commissioned by the RAC back in 1948 on the site of a surplus airfield close to the village of Silverstone. Today used for major motorsport events throughout the race season, as well as other sports events and track days and experiences. The venue is fully equipped with shops selling merchandise and bars and hospitaility to support each event, and there is even an official onsite campsite.

Home to major sporting events such as the Formula 1 British Grand Prix and the Silverstone Classic, Silverstone offers a high quality venue for their high class guests.

The Challenge

The retail shops selling merchandise and the hospitality bar areas are located around the venue to service the different areas of the circuit. Silverstone needed a reliable, fast and efficient EPoS solution with fully integrated EFT that also supported contactless payments to keep the race day queues to a minimum. The same solution needed to seamlessly service both the hospitality venues and retail outlets, and be able to be reported on at head office so that managers could successfully manage stock purchases from suppliers and distribute amongst the different locations to ensure that the right products are always available where needed.

The Solution

Gardiff supplied the following equipment and services for the Silverstone EPoS solution:

  • 32 x Gardiff EpoS till systems running ICRTouch point of sale with connected thermal printers.
  • Omni directional barcode scanners within the retail areas.
  • Sage Pay integrated EFT solution with directly connected credit card terminals throughout.
  • TouchOffice Web cloud back office solution.

The robust Gardiff EPoS systems are able to withstand the hammering that comes with race day events. Combine this with ICRTouch TouchPoint and staff are able to rely upon flawless operation when the tills are needed the most, approximately 30,000 sales are performed across the F1 race weekend! The intuitive and efficient TouchPoint software allows staff to quickly and easily process orders, either in the bar or within the merchandise shops. The Sage Pay integrated EFT solution for TouchPoint allows accurate and fast credit card payments, with contactless technology reducing payment times to seconds keeping queues to a minimum.

The management team can easily keep track of sales in real-time throughout an event, and also run historical reports filtered with their own user defined tags to compare week on week sales and stock figures at and incredibly detailed level. All performed through the powerful cloud based TouchOffice Web back office solution. Stock and sales can be reviewed at anytime, from anywhere and order lists generated, or stock transferred from one area to another at a click of a button. The system is so flexible that Gardiff were able to tailor reports to suit the unique way in which Silverstone operate their facilities.

TouchOffice Web also allows tills to be reprogrammed with new products as and when required, remotely through live or scheduled edits.

Silverstone is a unique venue, where the scale of operations varies from event to event. The management team are able to order and deploy additional tills, peripherals and credit card terminals from Gardiff on a temporary basis at short notice as and when the need arises. The solution from Gardiff allows for great operational flexibility whilst keeping the overall cost to run their services as low as possible.

To find out more about Silverstone see their website www.silverstone.co.uk

To find out more about Gardiff Epos see their website www.gardiff.com