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Shop online or in-store at Oasis for a unique shopping experience

Partner Name: ICR Systems
Area: Isle of Wight
Contact: 01983 82008
Web: www.icrsystems.co.uk

The Customer

Oasis is an independent family run boutique style shop selling gifts and products for the home, located on the Isle of Wight. The adjoining cafe allows visitors to turn their trip into an outing. The style of Oasis is unique consisting of many modules, the building, customers, staff and products. On sale are a compendium of products including hand crafted furniture, soft furnishings, home decor, wall art and gifts sourced from around the world at affordable prices. Oasis is a place to shop with the whole family, where you can explore and enjoy shopping.

The Challenge

Oasis is a popular retail store and cafe, with a bustling customer base built from local residents and also the large number of tourists who visit the Isle of Wight. A constantly changing product line and an increasing market from outside the island's borders led Oasis to invest in creating an online shop so that their loyal customers could continue to purchase products even after they had returned home across the water. An EPoS system was needed that could handle both the coffee shop and the retail store, and work seamlessly with their website so that online sales could be processed just like walk-ins.

The EPoS system needed to be quick to use, and intuitive in order to cope with the sudden peaks of customers throughout the day during the busy tourist season. The back office needed to be able to handle the demands of both a busy retail store with a vast and changing product lineup, but also manage the daily requirements of the coffee shop. Oasis also wanted to investigate the possibility of rewarding repeat customers at the checkout, and to be able to keep their customers up to date with the latest news and information about new products.

The Solution

ICR Systems supplied and installed all the EPoS equipment and chose ICRTouch software to enhance the solution. TouchPoint, TouchLoyalty, TouchOffice Enterprise and Web were all used to deliver the perfect solution for Oasis.

In The Shop

  • 3 x Poindus Varipos 715 running TouchPoint
  • 3 x 12v Cash Drawers
  • 3 x Star TSP 100 receipt printers
  • 2 x integrated PSConnect EFT using ICT250 terminals
  • 3 x 21" LCD screens for digital signage

In The Cafe

  • 1 x Poindus Varipos 715 running TouchPoint
  • 1 x integrated PSConnect EFT using ICT250 terminals
  • 1 x Bixolon SRP-275 IP Kitchen Printer

Webshop

  • The website uses the Magento webshop link to receive sales and update stock quantities to and from the website.
  • 1 x Bixolon srp-310 mutli thermal  IP printer for web orders

Office

  • 1 x TouchOffice Enterprise with additional user
  • 1 x TouchStock
  • 1 x TouchLoyalty
  • 1 x TouchOffice Web for reporting

The Result

The main checkouts are now stylish modern touchscreens, powered by the intuitive and responsive TouchPoint software from ICRTouch. The screen layouts make it quick and easy for staff to process sales, and there are no queues at the checkouts with the integrated credit cards making sure that payments are accurate and sales are not lost for customer's expecting to pay by card. The coffee shop runs smoothly, with all orders printing at the kitchen automatically after each sale is made.

There are 3 customer facing displays attached to the tills in the shop. The large screens display easy to ready sale information back to the customer, and also serve up adverts directly from Oasis' inhouse digital content delivery service.

An important factor for the EPoS system was the ability to integrate with the online sales, so that customer's orders will appear seamlessly in the warehouse along with those that have paid at the till. The ICRTouch Magento webshop link connects Oasis' own online shop to the TouchPoint till; sales are received and processed at the till with an order slip printing in the warehouse and stock information is shared back so that the webshop knows when there are no more items of a product to sell.

Having an EPoS system that handles all the retail sales and coffee shop sales through the same integrated software really simplifies management of the entire business. Oasis now has the capability to perform stock takes using the handheld stock gun quickly and efficiently, which connects to TouchOffice running on the PC out back to update all stock quantities, and the same device can be used when booking in a delivery. Sales can be viewed in real-time from anywhere using the TouchOffice Web portal, with revenue reporting possible across the entire estate or we can split down into the different sales areas.

All parts of the business work in harmony using the integrated solutions from ICRTouch supplied by ICR systems.

To find out more about Oasis please visit their website at www.oasis-iow.co.uk or call on 01983 613760.

To find out more about ICR Systems visit their website at www.icrsystems.co.uk or give them a call on 01983 822008.